SPONSORS
Introduction
The Major Sports Events Committee (MSEC) has established the Core Sponsor Group (CSG) which makes a connection between the commercial sectors and the Hong Kong sports community, and provides a platform for the commercial organisations to show their support to the major sports events held in Hong Kong. Joining the CSG and supporting local major sports events not only enhances your company's profile in Hong Kong and overseas cities, but also builds up your company's image and prestige which can enlarge your customer base. For more information regarding the CSG, please send an email to the MSEC Secretariat at msecs@cstb.gov.hk
Workshop
Workshop on Engagement in Sponsorship for Major Sports Events
The Major Sports Events Committee (MSEC) under the Sports Commission held the Workshop on Engagement in Sponsorship for Major Sports Events on 20 January 2018 at the Race Village of the Volvo Ocean Race - Hong Kong Stopover at the Kai Tak Runway Park. The workshop provided a platform for companies and the local sports sector to establish connections and discuss their experiences in sponsoring and organising major sports events, enhancing the commercial sector's understanding of "M" Mark events.
The MSEC aimed to further encourage sponsorship for more major sports events from the commercial sector through the workshop to promote Hong Kong as a prime destination for hosting major international sports events and to provide an opportunity for companies to establish a healthy and vibrant corporate brand, thereby achieving a win-win situation.
The Chairman of the MSEC, Mr Karl Kwok, said at the workshop that the MSEC has set up a core sponsor group with an aim of providing a channel for companies to make contributions to local major sports events. There are over 100 companies in the core sponsor group. Looking ahead, the MSEC will continue to encourage more companies to join the group through different channels to support national sports associations (NSAs) to organise more major sports events in Hong Kong.
The Commissioner for Sports, Mr Yeung Tak-keung, also said that apart from the policy support and resources given by the Government, the support from the commercial sector is also very important for the continuous sports development in Hong Kong. If companies could provide sponsorship and assist in promotion of sports events, it would not only facilitate the organisation of sports events of a larger scale, allowing more members of public to take part in them, but also enable companies to fulfil their corporate social responsibility, benefiting the sports sector, the athletes and the general public, achieving an all-win situation.
The Regional Head of Corporate Affairs and Brand & Marketing in Greater China & North Asia of Standard Chartered Bank (Hong Kong), Mr Esmond Mok; the Chief Executive Officer of the Hong Kong Rugby Union, Mr Robbie McRobbie; and the Company Director of Mayo and Calder, Mr Thomas Mayo, also spoke at the workshop to share their experiences in organising or sponsoring major sports events. A tour of the Race Village was arranged for all participants of the workshop.
The "M" Mark System was launched in 2004 to help local NSAs organise more major sports events and nurture them into sustainable undertakings.
Core Sponsors
Up to April 2025, 127 corporations have joined the Core Sponsor Group, the member corporations are:
Application
Invitation for joining Core Sponsor Group
Application FormCore Sponsor Group (CSG) aims to establish a closer connection between the commercial sectors and the Hong Kong sports community, and provides a platform for the commercial organisations to show their support to the major sports events held in Hong Kong. To nurture more sustainable events, various types of contribution, support and sponsorship from the commercial sectors are needed.
We now cordially invite you to join the CSG and play a more active role in supporting and sponsoring the hosting of major sports events in Hong Kong by national sports organisations.
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