Background of FIVB World Grand Prix — Hong Kong
World Grand Prix (WGP) is an international women's volleyball competition held annually by Federation Internationale de Volleyaball (FIVB) since 1993. The purpose of the competition is as part of the FIVB's promotion strategy to enhance the attention of worldwide audience (especially in East Asia) to women's volleyball teams. Every year's summer, the preliminary matches of World Grand Prix are hosted in different countries (mainly in Asia) on a rotating basis. Twelve participating teams compete for the qualification of final round according to their results in preliminary rounds. After four weeks competition, the winner of the final round will be the champion of the competition in the year.
FIVB WGP becomes a popular volleyball event not only because of the growing prize money, but also the exciting competition played by the top world ranking women's volleyball national teams. Broadcasting in over 200 countries, the competition is one of the famous sports programmes among TV audience. Every year, WGP is no doubt that provides an opportunity to demonstrate the most advance competition skills of the national teams to the people around the world and also help raising international volleyball stars while contributes in popularising the ball game itself among the public.
One of the famous sports event in HK
Volleyball Association of HK, China (VBAHK) has a good track record in organising world class volleyball events over the years. Till now, WGP-HK Leg is the first-ever sport programme being held annually in Hong Kong Coliseum with full house audience. Honorably, WGP-HK Leg has been awarded as an "M" Mark event by the Major Sports Event Committee (MSEC) under Sports Commission of HKSAR since 2007.
Every year, the WGP-HK Leg attracts over twenty thousands spectators to the arena and all matches are live or relay broadcast by local and international TV media. The participation of China Women's Volleyball National Team and other world-class national teams arrest the attention of local and international news media and therefore results in plenty of news reports.
Rich and creative promotional activities
Before hosting the WGP-HK Leg, VBAHK always organises a series of campaign to promote the event as well as volleyball. For examples, Charity visit and demonstration clinic of China Women's Volleyball National Team, Essay writing contest, Inter-hong volleyball competition, Celebrity match, "Volleyball Day" celebration, Mini-soft volleyball championship, etc. Apart from that, music, dance and variety performance are included in the event such as choir singing by Hong Kong Children's Choir, school performances, band show, etc.
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