Major Sports Event - 大型體育活動
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About Us
 • Introduction
 • Terms of Reference
 • Membership List
 
Latest News
 
"M" Mark Events
All "M" Mark Events
Cathay Pacific/Credit Suisse
Hong Kong Sevens
Hong Kong Squash Open
FIVB World Grand Prix – Hong Kong
Hong Kong Beach Festival
Hong Kong Cricket Sixes
Hong Kong DanceSport Festival
Standard Chartered Hong Kong Marathon
Tour of Hong Kong Shanghai
UBS Hong Kong Open Championship
World Tenpin Bowling Championships
for Women
YONEX-SUNRISE Hong Kong Open
Badminton Championships
Video Highlights of "M" Mark Events
"M" Mark System API
 
"M" Mark Events Calendar
 • 2012
 • 2011
 • 2010
 • 2009
 • 2008
 • 2007
 • 2006
 
Application Guidelines
Guidelines
Application Form
Eligible Expenditure Items and Ineligible Costs
Vetting Criteria
Flow Chart
 
Core Sponsor Group
 • Introduction
 • Core Sponsors
 • Application
 
"Glamour of Sport" Series
Glamour of Sport
Glamour of Sport – Events Capital
Glamour of Sport – Chinese Heritage
Glamour of Sport – Prelude to the East Asian Games
Glamour of Sport – We are Sports People
 

About Us

Introduction

Major Sports Events Committee

The Major Sports Events Committee (MSEC), one of the three committees under the Sports Commission (SC), is tasked to advise the Government through the SC on the hosting policy and resource allocation for major sports events in Hong Kong.  The MSEC provides a decision-making framework for determining the Government's funding priorities and involvement in hosting major sports events in the city.  The policy sets out the Government's role in hosting events and provides a mechanism for assessing proposals against established criteria.  It also provides for the monitoring of events to ensure that the public funding provided is used properly and cost-effectively.

In order to help nurture more sustainable major sports events, the MSEC launched the "M" Mark System and Support Packages (the "M" Mark System) in November 2004. "M" Mark status will be awarded to the recognised major sports events held in Hong Kong.  A package of tailor-made support measures is provided to meet the needs of individual "M" Mark events to help them evolve into regular, market-oriented and profitable events.

Objectives of Establishing the "M" Mark System

  • To instill a sustainable sporting culture, foster a sense of pride and social cohesion, and to bring tangible economic benefits to our community.  Major sports events should also help enhance Hong Kong's image as Asia's sports events capital
  • To help "national" sports associations (NSAs) develop sustainable major sports events through greater participation and support from the commercial sector as well as the community at large
  • To support NSAs in securing and hosting one-off mega international sports events considered beneficial to the community


Support for "M" Mark events:

  • Professional advice from the MSEC Advisory Panel concerning the organisation, sponsorship, marketing and promotion strategies for events
  • Co-ordinated logistic support from relevant government departments to support the planning and organising of "M" Mark events
  • Enhanced local and overseas publicity opportunities for "M" Mark events
  • Funding support comprising interest-free loan, or matching fund or direct grant (both on a sliding scale) for "M" Mark events for a maximum period of three (interest-free loan or direct grant) to six years (matching fund)
  • Subsidised charges for "M" Mark events using Leisure and Cultural Services Department venues, subject to the established criteria for such subvention